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Amazon sale: Smartphones, consumer electronics, fashion and groceries category attract new consumers on day 1

Amazon sale: Smartphones, consumer electronics, fashion and groceries category attract new consumers on day 1


Amazon kickstarted the festive season with the Amazon Great Indian Festival sale. The sale began a day earlier for the Prime members and Amazon revealed that it saw the largest day of Prime sign ups; 1.9X higher than last year with 68% coming from Tier 2 and 3 cities.
Amazon said that in the first 36 hours small and medium businesses, startups, artisans, women entrepreneurs offered the largest selection of products and sold around 10 lakh unique products to customers across India. Also the Prime members shopped more during Prime Early Access than on any other day.
Amazon also introduced Diamonds festive rewards program as part of the Great Indian Festival sale. A one-time “Bonus Diamonds” were credited to all customers based on their past shopping on Amazon.in, “Prime Extra Bonus Diamonds” were credited to Prime Customers for their shopping during Kickstarter Deals days. Of the customers redeeming their Diamonds, 50% have redeemed for offers and rewards.
Amazon also witnessed a 90% increase in flight bookings by Prime members as compared to an average business day During Prime Early Access (PEA). 90% of people shopping during PEA received rewards & cashbacks via Amazon Pay and Amazon Pay Gift cards issued increase by 1.8X vs 2021 Prime Early Access. 1 out of 4 purchases were made on EMI; 2 out of 3 products were sold on No Cost EMIs. Amazon Pay Later registrations increased by 4X in the last 36 hours.
Amazon further added customers preferred television brands like Samsung, OnePlus, Mi, LG and Sony, leading to record sales for TVs. Smartphones also witnessed a strong double-digit growth versus last year and a 20X uplift versus an average business day. Customers shopped from Top brands such as OnePlus, Samsung, Xiaomi, iQOO, realme and Apple. Customers in the age group of 18-24 scouted most for Gaming Laptops from top brands like HP, Lenovo and Asus and Smartwatches from Noise, boat and Fireboltt. We witnessed a 12X growth in smartwatches with customers buying across price segments versus an average business day.


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