In Thursday’s video, produced for distribution on Sunak’s social media channels, the seatbeltless Conservative leader speaks from the back seat of a moving car about his policies for boosting growth during a trip to Lancashire in England‘s north.
Failing to wear a seatbelt is punishable by a fine of up to 500 pounds ($619).
A Lancashire police spokesperson said authorities were “aware of the matter and we will be looking into it”.
A spokesman for Downing Street said that Sunak “fully accepts this was a mistake and apologises”.
“The prime minister believes everyone should wear a seatbelt,” the spokesman added.
“It was an error of judgment. He removed it for a short period of time to film a clip, which you’ve seen, but he accepts that was a mistake.”
Sunak’s transportation habits had already been a talking point in the United Kingdom, with his political rivals taking aim at his use of a jet to make multiple short flights in recent days.
Deputy Labour leader Angela Rayner said: “Rishi Sunak’s expensive private jet habit is costing the environment and the taxpayer dear.”
A spokesperson, however, defended the decision, saying Sunak used “different modes of transport depending on what’s… the best use of his time to enable him to get around the entire UK”.