“First World Cup match on Sunday! Watch on Twitter for best coverage & real-time commentary,” tweeted Musk.
Why the World Cup is ‘important’ for Twitter
Back in 2018, a report by Market Watch suggested that the 2014 World Cup in Brazil boosted Twitter’s second quarter revenue. Further, it was reported that the 2018 World Cup in Russia saw Twitter getting as many as 115 billion impressions. According to a report by The Information, the mass exodus — forced and voluntary — could have an impact how Twitter’s infrastructure handles the volume of traffic that the World Cup generate.
A report by The New York Times noted that the team critical for preventing outages during high-profile events has resigned. “The “core services” team, which handles computing architecture, was cut to four people from more than 100. Other teams that deal with how media appears in tweets or how profiles show follower counts were down to zero people,” the report notes.
For the last two days, Twitter has been abuzz with calls of doom and gloom regarding the future of the social media platform. It was reported that there have been mass resignations at Twitter following an ultimatum Musk had given.
The World Cup has historically generated high volume of traffic on Twitter. And Musk’s open “invitation” to fans means that he and Twitter may have plans to handle what the World Cup will bring to the social media platform.